Om Malik’s Blog

At first blush there are remarkable similarities in what ace coder Jeremy Allaire’s new start-up, Bright Cove is trying to do and what others such as TiVo and Akimbo plan to achieve. They are all trying to become the platform to publish video content over the Internet, which can, and will be displayed on television and other connected devices.

However, as Allaire explains it, Bright Cove will be quite different from the other two. Instead of developing a hardware platform, the company will base everything it does on open standards, and will essentially be a software platform that will run on any kind of device - Microsoft Media Centers to TiVo to connected DVD players. In other words, he is gunning for a market that is the super nova of consumer-acquired devices.

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